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− Characters Ronald McDonald – The primary icon of McDonald’s. He is a clown with red hair and a big red smile who wears on a yellow suit and red shoes. He also wears a red and white striped shirt underneath with yellow gloves in 1963.

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Oct 2, 2023 · Learn about the history and personality of McDonald’s mascots from the 1960s to the present. Find out who is the most popular, the most iconic, and the most controversial characters of the fast-food chain. Discover their creation, popularity, and role in the marketing of McDonald’s.

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While the McDonaldland portion has received somewhat less attention since 2003, several of the characters including Ronald McDonald, Grimace, Birdie the Early Bird, and the Hamburglar are still seen in commercials, Happy Meal toys, and materials supporting the Ronald McDonald House Charities.

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